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INTRODUCTION
This Privacy Policy (“Policy”) explains how Texas Retina (“we,” “us,” or “our”) collects, uses, and shares information through our Website. This Policy does not apply to information considered Protected Health Information (“PHI”) under the Health Insurance Portability and Accountability Act (“HIPAA”). Texas Retina’s use and disclosure of Protected Health Information is described in the Texas Retina Notice of Privacy Practices which can be accessed at the bottom of this Website.
By accessing or using the Website, you agree to the terms of this Policy. This Policy is effective as of June 5, 2026.
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INFORMATION WE COLLECT
We collect two general categories of information through our Website: (a) information you provide directly to us, and (b) information collected automatically when you visit the site.
(a) Information You Provide. When you interact with our Website, you may choose to share:
- Your name and contact information (such as email address, mailing address, and phone number)
- Appointment details and scheduling preferences
- Insurance information you submit through our forms
- Messages, questions, or other information you send through contact or inquiry forms
- Account credentials, if you create an account on our Website
- Communication preferences, including how and when you want to hear from us
(b) Information Collected Automatically. When you visit our Website, we (and our service providers) may automatically collect:
- Your IP address
- Device and browser type, operating system, and similar technical details
- The pages you visit on our Website and the order in which you visit them
- Referring URLs (the site you came from before visiting ours)
- The time and date of your visit
- Approximate location derived from your IP address
- Analytics data, such as information collected through Google Analytics
We do not intentionally collect sensitive personal information through the Website, except as voluntarily provided by you. If you submit health information through a Website form, any protected health information (PHI) is handled according to our HIPAA Notice of Privacy Practices, not this policy.
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HOW WE USE YOUR INFORMATION
We use the information we collect through the Website for the following purposes:
- Scheduling and confirming your appointments
- Responding to your inquiries, requests, and messages
- Verifying your insurance coverage and benefits
- Operating, maintaining, and improving our Website and your experience on it
- Protecting the security and integrity of our Website and detecting or preventing fraud or misuse
- Sending you marketing communications, where you have given us your consent
- Working with service providers to help us operate and support our Website and services
- Complying with our legal, regulatory, and recordkeeping obligations
We only collect and use information that is reasonably necessary for these purposes.
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SHARING YOUR INFORMATION
We do not sell your personal data. We share information only with the following types of service providers and recipients who help us operate and support our Website and services:
- Website hosting providers
- Analytics providers (e.g., Google Analytics)
- Email and communications providers
- Appointment scheduling platforms
- Payment processors (if applicable)
- IT and security providers
- Government authorities when required by law
Our service providers are contractually required to protect your information and use it only for the purposes we specify. In the event of a merger, acquisition, or sale of assets, your information may be transferred to the successor entity.
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COOKIES
We use cookies and similar technologies on our Website to help it function properly, remember your preferences, understand how visitors use the site, and, where applicable, support advertising. A cookie is a small text file that a Website places on your device when you visit. Some cookies are deleted when you close your browser, while others remain on your device until they expire, or you delete them.
The cookies and similar technologies we use generally fall into four categories: (1) essential cookies, which are required for the Website to operate and cannot be turned off in our systems; (2) functional cookies, which remember your preferences and choices to improve your experience; (3) analytics cookies, which help us understand how visitors interact with the Website so we can improve it (for example, Google Analytics); and (4) advertising cookies, which, if used, are deployed only with your consent and help measure or deliver relevant marketing. By continuing to use our Website, you acknowledge and consent to our use of these technologies as described in this Policy.
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YOUR PRIVACY RIGHTS
If you are a Texas resident, the Texas Data Privacy and Security Act (TDPSA) gives you the following rights regarding personal data we collect through our Website:
- Confirm whether we are processing your personal data
- Correct inaccurate personal data
- Delete your personal data
- Obtain a portable copy of your data
- Opt out of the sale of your personal data (we do not sell your data, but you have this right)
- Opt out of targeted advertising (we do not use this information for targeted advertising, but you have this right)
- Opt out of profiling that produces legal or similarly significant effects
To submit a request to access, amend, erase, export, or opt out of the processing of your data collected via this Website, please contact us using the information in the Contact Us section below.
We will respond to your request within 45 days. If we need additional time, we will let you know within that period. We will not discriminate against you for exercising any of these rights.
If we deny your request, we will explain the reason and tell you how to appeal. You may appeal within 60 days of our decision. If we deny your appeal, we will provide information on how to file a complaint with the Texas Attorney General.
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CHILDREN’S PRIVACY
Our Website is intended for individuals who are at least 18 years of age. We do not knowingly collect personal information from children under 13 without verifiable parental consent. If we learn that we have collected personal information from a child under 13 without appropriate consent, we will delete that information promptly. If you are a parent or legal guardian and believe your child has provided personal information through our Website, please contact us using the information in the Contact Us section, and we will work with you to review or delete your child’s information.
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DATA RETENTION
We retain your information only as long as is reasonably necessary to fulfill the purposes described in this policy, including, but not limited to, providing our services, responding to your inquiries, operating and improving our Website, and meeting our legal, accounting, or reporting obligations. Retention periods vary depending on the type of information, the purpose for which it was collected, and any applicable legal or regulatory requirements. When your information is no longer needed, we securely delete, destroy, or de-identify it so that it can no longer be associated with you.
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THIRD-PARTY LINKS
Our Website may contain links to third-party Websites. Links are for informational purposes only, and we do not control, and are not responsible for the privacy practices or content of those Websites, and we encourage you to review the privacy policies of any third-party site you visit.
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CHANGES TO THIS POLICY
We may update this policy at any time by posting the revisions to this Privacy Policy. We encourage you to review this policy periodically to stay informed about how we handle your information. Your continued use of the Website after the updated policy is posted means you accept the changes.
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CONTACT US
If you have questions or concerns about this policy or would like to exercise your privacy rights, you may email our privacy team or write to us at:
Texas Retina Associates
Attn: Privacy Officer
9600 N Central Expressway, Suite 100
Dallas, TX 75231
To help protect your privacy, please do not include sensitive medical or financial information in your initial message. If we need additional details to respond to your request, we will let you know how to share that information securely.
For questions about your protected health information (PHI), please refer to our HIPAA Notice of Privacy Practices.
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GOVERNING LAW
This policy is governed by the laws of the State of Texas, without regard to its conflict of laws principles.